Additional benefits offered to sponsors vary with the level of sponsorship and the interests of the individual sponsor but can include:

• Logo Placement on the entrants’ vehicles and publicity materials, support vehicles, sponsors boards, posters and banners displayed at start and finish venues. Sponsors logos are included on the Cannonball Run Europe website with a link to the sponsor’s site.
  
• National Press and PR Campaign: Sponsors are named in all press releases and film/television interviews. Sponsors logos also appear in print advertisements for the event in national newspapers and listing magazines (ad size permitting).
  
• Event Press/Public Exposure: Sponsors will also have the benefit of logo exposure through images and video footage of the event posted on a wide variety of websites throughout the world, thereby providing maximum exposure.
  
• TV Transmission: Sponsors brands will naturally feature in any satellite or terrestrial broadcast of the event - we are currently talking to several channels about commissioning a specific programme for the Summer 2007 event
• Event DVD: Sponsors logos will be featured in the event DVD as all entrants’ cars will be featured, and a subsection within the DVD will provide an insight
  into the sponsors’ company profile.